Neebal’s mobile app development expertise enables a leading Fintech startup to overcome technology adoption issues and simplifies go to market
- Case Studies
- May 16, 2025
About the client
A leading Indian FinTech startup (bank) was facing difficulties in technology adoption and identity management which was impacting its go to market strategy.
Challenges
Adoption issues:Scaling and multiple-vertical adoption difficulties of a promising crypto stack developed by the in-house team.
Managing Change: Replacement of a number of workflows related to PKI technology with this crypto-stack.
Identity management: Lack of management of various identities.
Realising true potential: Unlocking the multiple usage possibilities of the crypto stack.
Solution
Neebal implemented a mobile-first strategy was used to take this technology to a larger market and effectively take the stack to the users rather than the users coming on to the stack.
Benefits
Simplified integration: Reduce long working hours needed to scout and scrape through all the necessary websites.
Multiple use cases: 53 workflows of a bank, related to Multi Factor Authentication (MFA), were augmented with the platform.
Faster GTM: Go to market for new MFA based workflows was reduced to less than 2 weeks.
